Mechanical Information
Folded size (8x10 1/2)
Spread size (16x10 1/2)
Type of paper
Cover stock (Coated 2 sides 60 lbs)
Inside stock (Coated 2 sides 60 lbs)
Color (All in four colors)
Screen ruling (C2S 150 lpi/ Book paper 133 lpi)
Process (Offset)
Binding (Saddle Stitch)
No. of pages without ad (36)
Circulation (120,000 cps)
Pass-on readership (5 persons per copy)
Total bimonthly readership (600,000)
Frequency (12x a year and 2 volumes [June and December])
Distribution (Representatives visiting homes, hospitals, libraries, airports, and other business establishments.)
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